Target Audience

Target Audience
The target audience for our group is males and females under the age of 25 years old. We decided on this target audience as we have decided that we are going to make a modern opening sequence, and we have found out from our research that younger people, like to watch the new horror movies. Where as middle aged people like to watch the classic horror films.



By carrying out research on our target audience, it allows us to develop a deeper understanding of our audience. Thus allowing us to meet their specific needs when creating the opening sequence to our horror film.









For example, from this research we found that most of the people that like horror movies are politically left wing rather than right wing. It also shows us what other films they enjoy. As well as their
job, income and interests.


















































In the example of The Purge: Anarchy. There is a clear pattern showing that the people who like this film have a large tendency to enjoy other fiction/fantasy/sci-fi movies. Clearly stating the genre of film they like.